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Fitness Experts Back Bloomberg on Soda Ban

Weight Watchers, along with several other diet experts, announced their support of the Mayor's large sugary drink ban.

Fighting against the City Council and business owners across New York, Mayor Michael Bloomberg has sought allies in his crusade to ban sugary drinks. This week, the mayor found a heavyweight he thinks will help him go 12 rounds.

Weight Watchers announced their support Tuesday for Bloomberg’s plan to limit the size of sugary drinks to 16 ounces or less in New York City.

The Mayor made the announcement at Flushing Meadows Park in Queens, a "Make NYC Your Gym" location.

Weight loss experts also threw their support behind the proposal, including the creator of the Best Life Diet, the creator of the South Beach Diet, the CEO of Jenny Craig, the creator of the Dukan Diet and the creator of Picture Perfect Weight Loss.

“It’s time to face the facts: obesity is one of America’s most deadly problems, and sugary beverages are a leading cause of it,” Bloomberg said. “As the size of sugary drinks has grown, so have our waistlines – and so have diabetes and heart disease.

Bloomberg added that all of the weight-loss experts backing his ban say that portion control is a huge part of maintaining a healthy lifestyle. 

“There has been a lot of discussion about obesity, but little action, which is why we at Weight Watchers support what this administration is doing to help New Yorkers live healthier,” said David Burwick, President of Weight Watchers North America. 

The sugary drink ban will be voted on Sept. 13 by the New York City Board of Health.

So far, groups like New Yorkers for Beverage Choices expect the ban to pass, as does City Council member Karen Koslowitz, D-Forest Hills.

The proposal has , most of it lobbed at the mayor for . and calling Bloomberg a tyrant.

cmjake September 05, 2012 at 12:32 PM
I think I'm one of the only New Yorkers who sides here with Bloomberg. Choice? The sugar industry long ago made sure we were all "addicted". Choice? Ha! It plays a huge part in what is costing us in money and health. Go see The Truman Show. Choice?
Harriet Brown September 05, 2012 at 04:14 PM
I strongly disagree. This is supposed to be a free country. We are becoming less and less free. Remember; first smoking, then trans-fats, then salt, then sugary drinks and, would you believe baby formula???? If they care so much about obesity, they should have more physical education programs and make the streets safe so that children can walk to school and play outside without supervision.
cmjake September 05, 2012 at 06:41 PM
Nah. My choices were pre-determined by Madison Avenue and their commercials. Placement of food in supermarkets, etc. Billions spent in the industry to get us to buy what they want. The whole nine yards. Ignorance is bliss. Physical education OR less sugar (i.e poison poured into our children)? I think we can have both. It's not either, or. And who are "they". If you are not part of the solution, you are part of the problem. Of the people, by the people, for the people.

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