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The New Buzz Behind Hunny B’s Bakery

A new bakery hit East Meadow just last week.

There’s a brand-new eatery in East Meadow, which opened on June 23.

Located in the strip of stores, at 347 Newbridge Road, stands at the site of the former — with a new banner, new menu options and new management. 

The bakery’s new owner, Hedeline Benjamin, studied culinary arts at Johnson and Wales University and graduated in May 2011. She then began working for Felecia Rozansky, who had back in September of 2011.

“I was working with her since February,” Benjamin said.  “She asked me if I wanted to take over and I said ‘yeah.’  I’m grateful for this opportunity.”

In addition to offering beverages like coffee, tea, chocolate milk, milk and juice, Benjamin has added more options to the bakery’s goods, including: Danishes, croissants, muffins, biscuits and biscotti. 

Although the store is still transitioning and adjusting its signs with the Hunny B’s logo, the new owner said that she is “working on getting coupons for the cookies and cakes.”

She stated that the bakery will accept Felecia’s Cookies coupons until the end of July. Benjamin also plans to reward customers who ‘order any size cake’ with ‘a dozen cookies of any assortment’.  

Natalie Bezout, who works with Benjamin, said that Hunny B’s will offer longer hours, opening 30 minutes earlier and closing 30 minutes later than Felecia’s did. The new store will even open Sundays upon request.  

However, Hunny B’s will maintain some of Felecia’s traditions, such as serving holiday-decorated specials and continuing the store’s partnership with the charity “Serving Hungry and Homeless Long Islanders."

“This is a family based organization just like Felicia’s,” said Bezout. “And we still make donations. We’re still honoring certain things that Felecia did. We’re grateful that the community has welcomed us with open arms.”

In fact, Bezout said that, besides the food, it is the relationship with its customer base that is already making Hunny B‘s successful. 

“We make our [baked goods] with love--no preservatives,” she said. “Four customers came in yesterday and said ‘it tastes home-baked, as if you made it from the heart’…We’re expecting honesty.  If there’s something you don’t like, let us know and we’ll change it. We want to keep it community based.”

Are you excited for the new business? What do you think of it? Tell us in the comments.

paul January 25, 2013 at 12:53 AM
Maybe even 7, only if they were that good and busy....
hedeline January 25, 2013 at 06:10 PM
Good Afternoon, yes I'm usually open 7 days a week. Business is pretty slow now that the holidays are over and my father just had heart surgery. I'm in the works of hiring someone to be at the shop full time. I'm sorry for an inconvenience it may have caused you! I thank you for your comment! I'm in today until 6pm if you would like to stop in! Have a great day!!!
hedeline January 25, 2013 at 06:12 PM
yes, that is true. many weekends I am there late nights making cakes. thank you Paul!
d rouch March 11, 2013 at 10:18 PM
Does any one know why Hunny Bs is closed?????????????
paul March 13, 2013 at 12:08 AM
The owner has a family emergency. She should be reopening in approx 2 weeks.....

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